Grey Stockholm moves their entire site to Facebook

On Tuesday this week, Grey.se underwent a transformation, now there's simply a link to facebook.com/greystockholm there.

We're moving to Facebook We want to be where people already are, and 2.5 million Swedes are on Facebook, so that's why we have moved our site to Facebook.

their facebook comment explains. It's no clever use of youtube like BooneOakley.com is, nor is it the very clever javascripted Modernista.com social web framing of Modernista's work on the web, but it's a move. To Facebook. Why? To Resumé David Schwieler explains: "We've been planning/doing this for a while. The big advantage is that one doesn't have to update one's ordinary homepage, which is both boring and complicated."