Hello Sunshine! Fred & Farid group spawn new creative hot shop.

Fred and Farid group in Paris have just launched a new agency, called Hello Sunshine, which of course already has the 
Hello
Sunshine
FacebookPage ready and waiting for you to "like" it.

Fred and Farid Group, Paris, has just launched a new advertising agency, called Hello Sunshine. Hello Sunshine is led by ex‐Group Executive Planning Director of Ogilvy Singapore, Gwen Raillard, and Singaporean artist, Dawn Ng. Uniquely, Hello Sunshine is conceived as a brand in and of itself, as it is a value‐led agency based on a single, powerful notion that “Optimism is what drives successful brands and popular culture.” To quote Gwen, “Hello Sunshine is an agency that understands the darker the times, the greater the desire for optimism. ”

You know Gwen
 Raillard and Dawn 
Ng

 - Dawn has the sense to stick to the sunshine theme with her name, Gwen might have to catch up - they've been spotted at Mother, London, BBH and Ogilvy before this. Dawn is also a big name in the Singapore art scene, as she has had her work chosen for the Singapore 
Art 
Show
 2009 
at 
the
Singapore
 Art
 Museum. Gwen ain't lazy either, he won a “Best Media” award at the IPA competition for most effective communications with an Axe
 Pulse viral.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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