Björn Borg bare butt cheeks prove too much for Facebook who banned their fanpage admin

Facebook has blocked Micke Kazarnowicz, administrator of the international Björn Borg fan page, for "pornographic content". The porn being Björn Borg fan images of people flaunting their Björn Borg underwear in various ways. The above snapshot being the most "pornographic" of the bunch shows two guys in the woods trying to reach their skivvies that hang from trees, note that you can't see any wobbly bits, but butt cheeks are clearly visible.

First, Facebook simply deleted the image, which had the 35 000 fans clicking "like" a lot and commenting even more, Micke Kazarnowicz notes the immediate problem for brands here is that fans may think it's Björn Borg who suddenly deleted the image. Then he decided to upload a facebook friendly (sans butt cheeks) version of the image, to explain the situation to fans, and suddenly he found his personal Facebook account banned.

Micke is confused.

This is the crux of the matter is: Facebook apparently has a very different assessment than we do about what is "pornographic content". There is no defined line, and when you're a brand engaged in underwear, this boundary drawing is at the same time vague and sometimes arbitrary. What is "offensive" here? Like other large companies (hi Google!) Facebook is a faceless giant that you can never talk to. Policies and guidelines applied from a tricky arbitrariness which often are based in the American mainstream morality. In this case they have fuzzy consequences if this would be repeated again. Will my personal account will be permanently blocked? Or will they erase Bjorn Borg's Facebook page, which we have invested money in several ways?

Related, our national treasure, and one of one of Sweden's foremost artists Anders Zorn was banned from Facebook as his paintings more often than not show nude women bathing. Adland was recently banned from Google adsense for showing butt cheeks, also reported in Dagens Media. The Sloggi ads that got us in trouble were posted in 2004. Eons ago we were banned from Paypal in 2004 for showing an Opium perfume ad in 2001.

There's a problem here, when advertisers use nudity and sex in advertising, while the 'new' advertising media owners reject nudity, advertising itself will soon be banned. ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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