Riccardo Bagnoli shot this Sundek Beachwear campaign for Callegari Berville Grey, Paris - marking important historic battles in beachwear.

Callegari Berville Grey, Paris, France Photographer: Riccardo Bagnoli Retoucher: Claudio Luparelli Executive Creative Director: Andrea Stillacci Creative Director: Luissandro Del Gobbo - Giovanni Settesoldi Art Director: Giovanni Settesoldi Copywriter: Luissandro Del Gobbo Marketing Director - Lorenzo Pacini

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Dabitch's picture

    Am I the only one who feels that the men-ad is really nicely shot but the female ad is looking a tad blah?

    Mar 18, 2008
  • kidsleepy's picture

    i think it's the purple balloon in the foreground of the female ad that is throwing me off the most.

    that and the fact i keep looking for "In an absolut world" near the logo.

    Mar 18, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Diesel 1996 called. They want their idea back.

    May 03, 2011
  • Robert M.'s picture
    Robert M. (not verified)

    Uh, I lean a bit to the left politically and I believe in a certain level of irreverence. However, I have to say that I find these Sundek ads grotesque and I question the judgement of those who chose to run them. Over 400K people died during the beach invasions until the collapse of Normandy. And probably tens of millions died during the war. In the spirit of the ad, the follow-up campaign might be from the German perspective. Don't forget to throw in a couple of swastikas.

    Oct 30, 2015

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