Pepsi - the choice when you need to bribe someone? Seems that if you're a young lad who wants to play life guard with a woman who has gravity defying boobs, you must come prepared with a can of cold Pepsi. CLM BBDO Paris reckons Pepsi has that kind of power.

Large lifeguard image
link to larger chimp image
Link to larger space-suit image

Ad agency:CLM BBDO Paris Vincent Dixon : Photographer Jean Francois Sacco, Gilles Fichteberg : Creative Director Cedric Moutaud : Art Director Vincent Pedrocchi : Copywriter

Comments (3)

  • Dabitch's picture

    Notice: Pepsi New York has contacted me (last night) regarding these ads saying that they are spec work. I've asked for a statement from Pepsi France to post here if that is the case.

    Oct 22, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Are they spec work?

    May 09, 2011
  • Dabitch's picture

    Pepsi France never denied this work (to me).

    May 09, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.