Case Study: White Bull Lager

The unusual partnership between one of the world's largest breweries and the world's newest country.

South Sudan has recently started producing alcohol for the first time in decades, after seceding from the Islamic North. SABMiller needed an innovative way to launch South Sudan's first domestic lager - in a country where poor infrastructure limits media operations.

Comments (36)

  • Doesn'tMatter's picture
    Doesn'tMatter (not verified)

    May 08, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May 09, 2011
  • Beer Army's picture
    Beer Army (not verified)

    May 11, 2011
  • Anonymouss's picture
    Anonymouss (not verified)

    May 12, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May 09, 2011
  • Leslie Burns's picture
    Leslie Burns (not verified)

    May 09, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May 09, 2011
  • Stevolutionary's picture
    Stevolutionary (not verified)

    May 09, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May 09, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May 09, 2011
  • Stevolutionary's picture
    Stevolutionary (not verified)

    May 09, 2011
  • Gerald Hensel's picture
    Gerald Hensel (not verified)

    May 09, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May 09, 2011
  • Stevolutionary's picture
    Stevolutionary (not verified)

    May 10, 2011
  • AB's picture
    AB (not verified)

    May 10, 2011
  • Doesn'tMatter's picture
    Doesn'tMatter (not verified)

    May 10, 2011
  • inthecompanyof's picture
    inthecompanyof (not verified)

    May 10, 2011
  • Andrew D.'s picture
    Andrew D. (not verified)

    Apr 03, 2016

Leave a comment

about the author