"Let kids stay kids. Use parental control." says the tagline, and yes, while that works, to convey the selling point... it feels like it's probably been done before. It's certainly no plush toy cow with cleavage which is an image I wish I had never seen because it'll never leave my head, aaaaarghh!

Advertising Agency: DDB, Buenos Aires, Argentina Executive Creative Director: Pablo Battle Creative Director: Hernan Jauregui Art Director: Fernando Tchechenistky Copywriter: Lisandro Grandal

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • morning cigar's picture
    morning cigar (not verified)

    While at Grey, my art director and I concepted a cock poster for the Echo Awards back in 2007. The witless ECD in New York stole our "enlarge your ego" idea and turned it into "feed your echo." Horrible.

    May 13, 2011

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