Forget QR codes, Blippar app adds augmented reality to any ad

Billboards, print ads and whatever else you can think of can with Blippar contain augmented reality worlds. Blippar states, humbly:

The age of static, push-advertising is over. By the end of 2011, the rules of customer brand engagement will fundamentally change. Welcome to the revolution. Welcome to Blippar™.... We'll be responsible for that change.

I wonder if I'll be just as lazy about downloading this app as I was with QR codes (which I have yet to bother installing on any phone.)

Related AR stuff:
the awesome augmented reality billboard in Amsterdam
Forever 21 augmented reality billboard which also made an appearance in Badland: inspired by "hand from above?"
Lynx augmented reality angels
The Augmented reality T-shirt that plays rock paper scissors & the Popcode t-shirts that play AR games
Lego Augmented reality kiosk shows package contents.
Adidas augmented reality sneakers
Ben & Jerry's augmented reality dioramas

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Anonymouss's picture
    Anonymouss (not verified)

    What's in it for me? Do I get something special for bothering to download and waste space on an app that just unlocks hidden content in ads? I don't see consumers going for this.

    May 23, 2011
  • Dabitch's picture

    Same exact challenge as with QR codes then.

    May 23, 2011
  • mikecheck6's picture
    mikecheck6 (not verified)

    Augmented reality is amazing but to say it will eliminate QR codes is like saying Porsche is gonna kill the sale of bicycles. This statement makes a false assumption that QR codes are only being used in advertising.

    1. It can really only be used for a large company to do advertising. Qr codes are much easier, and cheaper to create. Small businesses like a local frozen yogurt shop will stay be able to use them where as AR is not feasible anytime soon. Corporate America however will without a doubt transition to AR.

    2. How does it get made? When will it bee seen in enough place that the average person will even know what they are looking at? Its taken QR codes 17 years to be recognizable in the states.

    3. Why will QR codes need to be replaced. For example, it will take some time before people recognize the "b" so why not have a QR that takes you to the Blippar app.

    May 24, 2011