"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.

Leo Burnett, Frankfurt
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Comments (2)

  • Yourfirm's picture
    Yourfirm (not verified)

    just as 'Listen to your nose' -:)

    Jun 05, 2011
  • Sneha Gupta's picture
    Sneha Gupta (not verified)

    Nice post.

    Aug 06, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.