They're saying bits. Not tits. Honestly. Careful now so you don't squeeze the wrong thing.

Client: Britvic Ireland
Agency: Chemistry
Copywriter: Emmet Wright
Art Director: Nicole Sykes
Agency Producer: Fiona McGarry
Creative Directors: Emmet Wright and Mike Garner

Production Company: Blinder
Director: Richie Smyth
Producer: Michael Duffy


Comments (1)

  • fairuse's picture

    What if I analyzed the ad & found oranges got substantially less camera time than strategically placed white garments. I could put a PSA video link here but people who need it won't watch it.

    GOING going gone.

    Jun 19, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.