CODA Automotive - 4th July 2011 End Dependence Day - (2011)

First of all, you've gotta stop the choddy, especially bad choddy like this example. A bunch of Americans talk about 4th of July, and what they thought it was when they were kids. "we're better than the British?" and "neighbors coming out of their houses" are examples mentioned, before the interviewed people get serious and talk about dependency on oil. If I don't find these people sympathetic before they get serious, why should I listen to them when they are? Then there's the 'End Dependence Day' pun, dearie me that's not a good one, and as much as I love puns they have no business in serious ads. "Make the change. End dependence." While I agree with that, and have my eyes on a hot electric car for when I get rich, this ad seems a wasted effort. IMHO of course, YMMV. (also, the teen girl saying "do it for us" - admit it, you we're checking off a list of choddy before editing this together....)

CODA Automotive