Creator of Kia pedophilia ad is the same as creator of WWF 9/11 ad

So, while I thought it was rather obvious that this wasn't signed off by a client in "file under not surprised", and DMVawter posted "Cannes Lions pedophilia ad: Demand a retraction or demand a refund." ... we're not quite done with this one yet. Lets poke at it with this here stick one more time.

The credits for the KIA ad according to this years Cannes Lions fest:


Advertising Agency: MOMA PROPAGANDA Sao Paulo, BRAZIL
Chief Creative Officer: Rodolfo Sampaio
Executive Creative Director: Rodolfo Sampaio
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Advertiser's Supervisor: Christiane Baptista
Account Manager: Marco Piza
Illustrator: Quanta Estudio

WWF 9/11 Tsunami
The credits for the scandalous WWF ad, which I've already told you it reminded me about according to the Clios awards 2009:


Agency: DDB Brasil
Title of Ad: Tsunami
Advertiser/Client: WWF Brasil
Product or Service: Environmental Awareness
Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriter: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara

I heard from someone in Brazil that salaries (and jobs) depend on the amount of awards one can drag into the agency. This may or may not be true. The pattern with what happened with the WWF ad and this ad is much the same though. Ad is made, ad enters awards, ad is seen by American eyes. US Brand HQ spend massive amounts of time putting out the fires... Meanwhile in Brazil..?

The WWF scandal ended with One Show Banning scam ad entries for five years if they entered ghost ads. What will happen this time? And why does it keep happening?

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    Nick McGivney (not verified)

    Jun 29, 2011
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.