Life in reverse, apparently love is forever if you start out by telling your soul-mate "I'm hungry". For KFC, no less.
Agency: Ogilvy JHB
Client: KFC
Digital Strategy Director: Erik van Wyk
Production Company: Bouffant
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Agency Producer: Liske Van Tubbergh
Agency Art Director: Alexa Craner
Copywriter: Irene Styger
Producer: Shannon Gloyne
Producer: Melina McDonald
Director of Photography: Tim Pike
Production Art Director: Julie Bonnet
Post Production Company: Upstairs Post
Post Production Editor: Kobus Loots
Visual Effects Company: Sinister Post
Music Company: Sony
Post Production Online: Sinister Post
Post Production Online: Pudding/Blade
Post Production Offline: Upstairs
Interesting strategy. Borrowing - and then adopting the opposite approach to - the John Lewis ad that gripped the UK:
This goes BACKWARDS in time. Clever.
This has a minimal link with the product. Although I suppose it would be funny if the couple got thinner over the 30".
And this fails to have the nation 'weeping into its teacups'. Filling up their buckets, perhaps.
http://www.thesun.co.uk/sol/homepage/features/2955505/The-John-Lewis-com...
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PermalinkIt also borrows the soundtrack from the John Lewis Christmas ad - the one that brought on accusation of dog abuse.
It's a twofer.
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PermalinkJust so everyone knows which ad you're talking about, it's the one with the worlds worst choice of soundtrack (those lyrics....).
John Lewis - Woman / Never knowingly undersold - (2010) :45
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PermalinkThe ad was embedded within the link - but boy, you're fast.
@mrmaxhacks
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Permalinkyeps. Figured you didn't know that we had it here in the archive (or that we can add films & images to comments)
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PermalinkHmmmm. A case of Demo Love perhaps?
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PermalinkCan I please get the name of the song and the artist because its such a beautiful track.
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PermalinkEllie Goulding- "Your Song"
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