Moma Propaganda lost two Lions: Cannes withdraws lions given to KIA pedophile ads

It's official, the KIA "pedo" ad which we already knew wasn't commissioned by the client, has lost the lions awarded to it. We also knew that the creator of said ad also worked on the infamous WWF ad that made the One Show change its rules. DMVawter here was so annoyed by the entry he posted "Demand a retraction or demand a refund", as scam ads winning cheapens the award overall. We wouldn't want that, now would we?

Following discussions between the Cannes Lions International Festival of Creativity and Moma Propaganda São Paulo, Brazil, the organisers of the Festival are withdrawing both the Silver Lion won in the Press category and the Bronze Lion won in Outdoor awarded for the Kia Motors air conditioning dual zone campaign ‘Teacher’ and ‘Princess’.

Commenting on the withdrawal, Philip Thomas, Festival CEO said, "The Cannes Lions rules state clearly that if requested, proof must be provided that campaigns ran and were legitimately created for a fee-paying client. Despite many conversations, Moma Propaganda have not provided the proof we require and therefore the Lions have been withdrawn.”

“In addition, as stated in our terms and conditions, we reserve the right to take further action against individuals listed on the credits who cannot prove the veracity of the entries to our satisfaction. On this occasion, a decision has been made to ban any work created by those credited on the entry for one year. Therefore entries will not be accepted from these individuals for the 2012 Cannes Lions Festival,” added Philip Thomas.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • michaeldeane's picture
    michaeldeane (not verified)

    But not much of a punishment. If you want to stop this, banish these people for life.

    Jul 21, 2011
  • Dabitch's picture

    Adage informs that the partners at Moma didn't return calls.

    At Moma Propaganda, a medium-size Sao Paulo agency owned by Rodolfo Sampaio and Fico Meirelles, neither partner returned calls, and Mr. Sampaio's office said he was on vacation.

    Jul 24, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    One year ban is not a very long time. The Clio awards did better.

    Jul 24, 2011