Levi's Legacy - Now is Our Time / Riots - (2011) :60 (USA)

In this new ad from Levi's, Charles Bukowski's words are the narrative to what looks like - in light of recent events in the UK - The London riots. So yes, go forth, and loot? Bad timing, really. They started all this long before the London riots though, we posted the Go Forth Murals here, as they celebrate modern day pioneers. That's the idea of the campaign. Not riots. Rioteers aren't pioneers. Hey I rhymed, do I get a cookie?

Ad agency: Weiden + Kennedy
Creative Directors Tyler Whisnand / Jeff Williams / Eric Baldwin
Writer Charles Bukowski, “The Laughing Heart”
Copywriter Antony Goldstein
Art Director Julia Blackburn / Jeff Williams
Producer Sarah Shapiro
Account Team Andrew Schafer / Haley Mazza / Katie Nance
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz

PRODUCTION
Production Company @radical.media
Director Ralf Schmerberg
Executive Producer Donna Portaro
Line Producer Munir Abbar
Director of Photography Daniel Gottschalk

EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Post Producer Ryan Shanholtzer
Post Executive Producer Patty Brebner

VFX
VFX Company Method Studios
VFX Executive Producer Robert Owens
Flame Artist Claus Hansen
VFX Producer Ananda Reavis
Titles/Graphics W+K Studio

MUSIC + SOUND DESIGN
Music + Sound Company Search Party
Composer Julianna Barwick
Sound Designer Tommy Harden
Song (if applicable) “Anjos”

MIX
Mix Company Eleven
Mixer Jeff Payne