Christian billboard campaign threatens to kill you if you don't believe in God

Fine, so the headline might be a tad hyperbolic, but how do you interpret the billboard currently running in Texas? The headline reads: "If God doesn't matter to him, do you?" and shows a young boy holding a gun aimed straight at the viewer.
The TV-commercial spells it out further: if you don't matter to God, you don't matter to anyone... as the young by aims at you. Am I to interpret this as young boys will blow my head off because I'm an atheist - or because HE is an atheist? Am I a murderer because I am an atheist? Or is it "karma will get you" because I am an atheist? That would be a bit odd, since karma isn't a christian concept, but I digress.

The body copy of the print ads reads:

As a soceity, we reap the consequences of the unquestioned acceptance of the belief in evolution every day. It diminishes your worth and reduces human beings from being "made in the image of God" to being mere players in the game of survival of the fittest.

Dearie me. Look, like I tweeted yesterday I don't believe in evolution. Evolution is a fact. The sneaky use of the word "believe" here suddenly equates science to a faith-based idea. Even John Huntsman used the phrase when he stated "To be clear. I believe in evolution and trust scientists on global warming. Call me crazy." in his famous tweet.

I'm not going to call anyone crazy, but science doesn't require anyone to believe in it. Science is not a matter of faith. The word "believe" here isn't the innocent version as the one used when replying to -"Is it raining out?" -"I believe it is.", but the sneaky one that tries to equate fact with opinion. Do not let this happen, they are not synonyms.

How do you interpret this commercial? I guess it's a shorter version of the old "If you don't believe in God you will burn in eternity in hell" schtick that christians have been pushing for 2000 odd years now. That argument never works on people who don't believe in the concept of heaven and hell, but it does drag in the false believers, those who will believe because "you never know", and "it can't hurt". So there it is, if you don't believe in God, some little twerp is gonna shoot you! I wonder if the Genesis tells me to duck or wear kevlar. Lets not forget, us non-godfearing folks will randomly shoot people because youknow, we don't believe in god so this makes us all crazy bloodthirsty murderers, clearly. No, I do understand, the ad wants to remind us that the moral code of "thou shalt not kill" is written in the bible. But this doesn't mean that people who don't believe in God aren't following of a moral code society at large agrees with (killing people is bad, mmmkay?).

Answers in Genesis - If God doesn't matter to him, do you? (2011)

They also have a softer ad, fighting prejudice. Can we not want to fight prejudice and be atheists at the same time? I did not get that memo!

Answers in Genesis - Prejudice - (2011)