The Big Bus Challenge 2011 winning idea was already done by WSPA in 2008

Adland: 
Badland: 

Ooops!. The Big Bus Challenge is a fun competition where the brief is to 'show off their skills with some brilliant Bus advertising', using the scale and shape of bus ads. The winning entry for the client Compassion in World Farming by ad agency Elvis Communications visually crammed sheep into the bus to remind us all that while we might think our commute stinks, animals have it far worse.

Which is all good, except WSPA already did exactly that back in 2008. On buses. And it was noticed.

To highlight the conditions that the animals endure, we covered a London double-decker with graphics of horses, sheep, cows and pigs seemingly squeezed into every corner of the bus. The bus was then driven across London and stopped in Trafalgar Square where members of the public and press were invited on board to view WSPA’s undercover footage. The next day, The Independent ran the story on their front page: view story.

I guess it was one of those "this idea is so nice, it must have been done before" moments. I'm pretty sure I've seen something similar earlier. Anyone else recall? Bueller...? Joelapompe?

Hat tip on twitter! @purplesime got it from @Clare1138

Comments (6)

  • purplesimon's picture
    purplesimon

    Personally, think the 2008 has better copy and more powerful execution.

    Sep 09, 2011
  • purplesimon's picture
    purplesimon

    Personally, think the 2008 one has better copy and more powerful execution.

    I'm a full-scale typo boy today!

    Sep 09, 2011
  • dinker's picture
    dinker (not verified)

    I mentioned this to some people on the street. Turns out no one actually cares.

    Sep 09, 2011
  • Steve P's picture
    Steve P (not verified)

    I mentioned this to some people on the street too. Turns out they actually worked in advertising, so they did care. Mad world.

    Sep 09, 2011
  • Voiteque's picture
    Voiteque

    is it only me or all the shortlisted ideas are average, forced average at best?

    Sep 10, 2011
  • Dabitch's picture
    Dabitch

    No, it's not just you. I had the same thought, it looks like most of the work is done by placement teams and juniors. You know, good, but not *ka-pow* awesome yet.

    Sep 10, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.