Say Ja to the amazing Svädish diet, or just laugh at the stereotype-ad

Adland: 

"Say Ja to the amazing Swedish diet" these girls sing. Much like the Swedish Bikini Team, these gals dress only in blue and yellow, have lots of blond wig-hair, and pose in front of Swedish stuff like fjords, windmills, snow covered mountains, and on vespas or while asphalt-skiing. That last thing is actually a common Swedish phenomenon. It's your regular diet drink sold by CVS, and the ad is a parody of a parody of a parody. There's something very Swedish about that.

Via Kullin and Lordfredruk

Comments (3)

  • AnonymousBiznitch's picture
    AnonymousBiznitch (not verified)

    i laugh every time i see it. it's so ridiculous, that it shouldn't even be taken seriously.

    Oct 14, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.