OK, fess up, who here hasn't wanted to hear a priest say "You may now eat the bride"? C'mon.
StruckAxiom, a digital-forward creative agency based here and with offices in New York, LA, and Salt Lake City, today announced they have combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, the San-Diego based restaurant chain, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. www.struckaxiom.com www.secretweapon.net
The overall campaign concept, created by Secret Weapon Marketing, features a guy who loves bacon so much that he marries it. Targeting young fast food lovers, the campaign launches with a StruckAxiom-created digital engagement at marrybacon.com.
Nick Fletcher, DVP of Marketing Communications for Jack in the Box, comments, "The Marry Bacon campaign is a great example of why we chose to work with StruckAxiom. We know our audience is digitally focused, and we wanted to create online engagements that amplify our traditional strategies. This campaign reflects their sophisticated and strategic approach in design, technology and planning.”
StruckAxiom, widely known for its work on DreamWork’s Shrek Forever After and PepsiCo’s Gatorade, won the Jack in the Box digital agency of record account on December 15, 2011.