Lego campaign from JvM based on single internet image?

Here it seems that once again internet research has paid off for a creative team. One of the oldest badlanders we have showed that Southwest airlines campaign used viral webfilms as their funny idea back in 2000, so researching on the web is pretty old-school. We saw the Lego = Minimalist Simpsons image at the design firm Tobias & Tobias blog in a post aptly named Pattern Recognition recently, and now we see it as an ad for lego from Jung von Matt.

No idea where the photograph comes from, nor when it was made, even Tineye.com doesn't know.

@pelles on twitter suggests that Street Fighter II – Abstract Edition, also seen on Something Awful who ran with the idea, might have been the inspiration.