Zambezi and popchips collaborated with Ashton to create World Wide Lovers, a dating-themed campaign stemming from the public's fascination with his personal life.
In just one day, an Academy Award winning makeup team lead by Matthew W. Mungle, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer – all looking for their perfect match. Viewers won’t believe it’s Ashton until they see his cameo!
Oh trust me honey, we still believe it's him. Every time. And we're hella amused at his horrid Karl Lagerfeld impression but not so keen on the rest of it.
Founder, Executive Creative Director: Brian Ford
Creative Director: Kevin Buth
Copywriter: Aaron Small
Art Director: Madeleine Grandbois, Justin Wright
Founder, Managing Director: Chris Raih
Group Account Director: Lindsay Weber
Account Supervisor: Alissa Adler
Executive Producer: Alex Cohn
Senior Integrated Producer: Eli Shilock
Associate Producer: Summer Allgyer