Here's a clever way to teach people what a heart in distress actually sounds like - allow them to plug their headphones in and listen while they wait for the bus. The idea is to transform their headphones into stethoscopes and voila, the city is full of hobby-doctors.

They make the classic case study bingo mistake of spelling out the idea head on in the case study, but it's awards season. All of these films are grating on us by now.

the ASSS case study

Advertising Agency: lg2, Quebec City, Canada Creative Director: Luc Du Sault Copywriters: Mathieu Belley, Luc Du Sault Art Director: Vincent Bernard Photography: Marc Couture Illustrator: David Boivin Account Managers: Catherine Darius, Christine Larouche Producers: Michel Grenier, Julie Pichette / 3PG Marketing Sound Engineer: Boogie Studio

Comments (1)

  • kidsleepy's picture

    Props to both lg2 and Boogie Studio on that one.

    May 25, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.