Oh dearie me, Pantone beachwear! If anyone needs me I'll be at the beach staring at mens asses all day. For the colors. I swear. If I get lucky a PANTONE 18-1664 FIERY RED might walk by. The shop is at 4 Rue de marché in St Tropez so if you are going to Cannes this year... You better get some of these for everyone back home.
Pantone launches beachwear for men - color that short.