ad translation bites.

In Stockholm 7-11 are currently running ads promoting their hot dogs. Someone should have told them what their headline means in french .........

Bite Sale! literally means dirty Cock in french.
Wonder if the girls parents knew.... I'm sure she can excuse herself with the classic: 'I was young, I needed the money'...

photo © Lars Hultman

Comments (5)

  • James_Trickery's picture
    James_Trickery

    I'll have a Bite Size, a tossed salad, and a Pocari Sweat to drink please.

    Mar 24, 2003

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.