Labatt threatens to sue Montreal Gazette over Magnotta Labatt Blue Beer pic - spawns hashtag twitterlanche

Over at Labatt someone in legal threatened to sue the Montreal Gazette over a photo they used where the kitty-killer and (alleged but probably hell yeah) corpse-defiling cannibal Magnotta enjoys a Labatts Blue in the picture.

Now, this group of legal eagles probably never heard about the Streisand effect, clearly, and the result of their repeated requests to the Montreal Gazette to remove the image has spawned the twitter hastag #newlabattcampaign where all kinds of morbid jokes are now making Blue the beer choice for crazy cannibals worldwide. Tssk tssk. The twitterlanche of Labatt Blue cannibal jokes seems to never end. What this has become is a great case study of what not to do when trying to disassociate our brand from the bad guys.

"This Beer's for You. And the Voices in Your Head." - @EmmMacfarlane

UPDATE Labatt has dropped their request.

Labatt: "Once Gazette explained position, we promptly thanked them for their response, dropped the matter. We will not be following up."

Warren Kinsella even retweeted a joke from Ont PC's Rocco Rossi that Rossi deleted soon after tweetage.

Blue. Not just the colour of corpses anymore. ‪#newlabattcampaign‬

One tweeter jokes that it isn't the first time Labatt has used decapitated bodies in ads, point out this old campaign from twelve years ago.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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