This clever little advert produced by Landia for Coke Latin America shows a lot of fun, quirky, crazy, lovely and hilarious scenes of people being real mensch to each other, as seen from the point of view of security cameras everywhere.
For some reason UK HuffPo wonders if these are real scenes, captured by real security cameras or staged. Lets see here Huffpo, what do you think about these ads? Staged bike-riding ladies? Yes durrrr. Staged kaviar tasting Japanese people? Yes. (50% are actors). Staged fainters for tic-tac? Obviously. Staged witnesses on the worlds most boring square turned sudden awesome entertainment channel? Yes. Don't worry HuffPo, when it comes to telling the difference between staged and not, you'll soon get the hang of it. Sometimes the ads aren't even shot where they claim they're shot like the red light district or deepest point of the ocean, or even done on the face of the Statue of Liberty at all, but this little secret stays within the unread blogs of the ad industry trade people so hush, no telling the punters now.
"People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture"
-- said Martin Mercado, the Creative Director at Landia. I'll also note that it makes the ever present cctv invention seem downright cute.
Creative Director: Martin Mercado
Music: Roger Hodgson
Track: Give A Little Bit