She's not A girl, she's THE girl. Fear No Susan Glenn.
...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.
The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.
It seems to me that this is only the beginning, and teaser-like campaigns tend to end badly in the creative department.