Hooters. The place where they grind up little old ladies and turn them into Buffalo-wings, because only young busty things are worthy of breathing, and only if they serve pitchers of beer and chicken while wearing minishorts. I think that's what the ad is saying. It isn't? Oh wait, I forgot to read the press release with all the important stuff:

This new campaign, via Fitzgerald+Co, directed by Jody Hill (noted director of HBO's Eastbound & Down) and edited by Arcade Edit's Geoff Hounsell, features Hooters consumers' inner Hooters dialogue.
In "Lifeguard", two hand puppets, the Devil and Angel Owls, resplendent in the orange and white Hooters colors, debate the merits of a prospective guest’s inner dialogue on whether he should go to Hooters and what he should order when he gets there.

"I just threw up in my beak" - that line is so old you should have regurgitated it a year ago birdie nam nam.

Ah. Now that I've read the release, that's totally different. Basically the ad sells Hooters for exactly what it is; Douchebagville with pitchers of lager and deep fried anything served by pretty girls. They don't make deep fried chicken bits from little old grannies, they just let them drown in the pool. So, go have some burgers if you fancy that sort of stuff, and don't complain to me when your spare tires get so large only grand-mama will flirt with you. Yeah, it's a two-way street mate! Pass the god damned beer.

Brand: Hooters
Title: "Lifeguard"

Agency: Fitzgerald+CO
Agency Producer/HOP: Christine Sigety
Creative Director: Evan Levy
CCO: Noel Cottrell
SR. AD: Patrick Campbell
Account Director: Allison Sherrill

Production Company: Caviar
Executive Producer: Michael Sagol, Jasper Thomlinson
Producer: Luke Ricci
Director: Jody Hill
DOP: Mark Williams
Production Designer: Lauryn Leclere

Editorial Company: Arcade Edit
Executive Producer: Damian Stevens
Editor: Geoff Hounsell
Producer: Denise Hutton


Comments (10)

  • fairuse's picture

    Oh. *double blink*

    What the ...

    Makes no damn sense and I (a pool lifeguard during college days - demoted to clubhouse attendant for alcohol rule violation.) find it insulting that two piss-ant puppets tricked the guy to go to Hooters. Hell the name tells me the place is full of pretentious assholes.

    The local biker titty bar has the good food.

    Aug 10, 2012
  • kidsleepy's picture

    So...let's let old ladies drown so we can go get our hooters on. Also, is it me, or do those puppets look ever so slightly like they might be emulating the south park characters?

    Aug 10, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I think it is funny. I miss the days when you could laugh at something light and not worry about all the political correct opinionated B.S.

    Aug 10, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hooters has great food, and that ad is a major turn off. I hope it is a joke.

    Aug 10, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    People with no sense of humour need not comment. Hooters is MALE HEAVEN and the old bags should exercise behind closed doors. Lighten up folks no elderly peeps were killed in the making of this ad! And it does not hurt to laugh every once in a while. Cows will always have a problem with Hooters because they're good look'in days are so far behind them they forgot what is was like to be looked at as cute. Lose weight , give it up sometimes and you won't lose your husband to Hooters on a Saturday night. Reality Bites Sometimes!

    Sep 23, 2012
  • Dabitch's picture

    No respect for the ladies means no respect for yo mama.

    Sep 24, 2012
  • kidsleepy's picture

    So if we follow the anonymouscoward's train of thought it is probably okay to make fun of people of color, provided none of them are hurt during the filming of a craptacular spot. Guess what, anonymous coward? it's 2012. we have all evolved and developed senses of humor that are different from yours, because ours is no longer pre weimar republic. this ad is clearly sexist and ageist. perhaps someday when you've moved out of your mum's house you'll understand it, but for now all I can say is, have fun hiding behind your anonymous troll comment.

    Sep 24, 2012
  • MaiChan's picture
    MaiChan (not verified)

    I agree you coward


    Nov 19, 2012

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.