How do you sell a dreamy sparkplug? By introducing the Anne Hathaway lookalike mechanic while it rains bacon. Trivia, there was a temporary bacon-draught in NYC after this ad was made.

Rooster continues working with Grey and Bosch Auto Parts for their "Gut Knows" campaign, and in our third spot, we envision what everyman has on their mind as they teeter on the lines of sleep and consciousness... and oxygen sensors.
We made it rain. And bacon it did rain. And it only took two Costco's in the Greater New York area to make sure we had enough for the fellas to chomp down on and dance in while in lala land.

Client: Bosch

Joerg Hornung: Director RBU Spark Plugs
Steve Seppala: Director Product Management
Pam Krebs: Director, Advertising and Sales
Mary Battiste: SR Marketing Comm. Specialist

Agency: Grey Group
Rick Cusato: EVP Group Account Director
Sophia Donohue: Account Director
Emily Lalime: Account Supervisor
Erin Bartlett: Account Executive
Stu Mair: Associate Creative Director
Doug Fallon: VP Associate Creative Director
Fred Liedtke: VP Associate Creative Director
Kimberly Noyes: Project Manager
Sam Howard: Producer - TV
Susan Shipman: Business Manager (TV, Radio)

Production Company: Rooster
Gavin McInnes: Director
Sebastian Eldridge: Executive Producer
Saxon Eldridge: Executive Producer
Robert Gilbert: Director of Photography
Kaitlin Del Campo: Production Manager


Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    It looks like they're selling oxygen sensors... not spark plugs.

    Jul 25, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I was laughing at your description comparing it to Anne Hathaway. The video is ridiculous.

    Aug 17, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.