How do you get more people to take the bus? Make it cool man, and nothing is cooler than everything filmed in slow motion. Just ask Carlton Draught.

Production Company: M2Film
Producer: Ronni Madsen and Jan P.
Advertised brand: Midttrafik
Advert title(s): The Bus
Translation of headline to English: The Bus
Advertising Agency (Name, City, Country): Midttrafik Kommunikation, Aarhus, Denmark 

Agency website:
Director: Marc Wilkins
Project type: TVC
Copywriter: Thomas Falkenberg
Animation/VFX/Design: Duckling


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.