How do you get more people to take the bus? Make it cool man, and nothing is cooler than everything filmed in slow motion. Just ask Carlton Draught.
Production Company: M2Film
Producer: Ronni Madsen and Jan P.
Advertised brand: Midttrafik
Advert title(s): The Bus
Translation of headline to English: The Bus
Advertising Agency (Name, City, Country): Midttrafik Kommunikation, Aarhus, Denmark
Agency website: http://midttrafik.dk
Director: Marc Wilkins
Project type: TVC
Copywriter: Thomas Falkenberg