In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.

Agency: Fitzroy Amsterdam Strategy: Jur Baart Art director: Wouter Vanhaeren Copywriter: Merlijn van Vliet Production: 100% Halal Productions

Comments (4)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I am so buying that car.

    Sep 30, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I am so buying that car.

    Sep 30, 2012
  • Justin22's picture
    Justin22 (not verified)

    Quite explicit for a car ad I'd say.Anyways,I like the thought process. Bizarre concept I'd say but still new perspective. Actually from creative point of view, the ad makers have put in quite a lot of effort to create the ad but the concept seems rather familiar.Certain aspects can be predictable in the add.I'd rate the add as passable just because they have managed to integrate the features in quite a different way.

    Feb 21, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    SEX SELLS!

    Feb 22, 2013

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