about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I watch quite few golf tournaments on TV. My daughter watched this commercial with me every time it came on during the 2005 season when she was only 7 years old. It got her interested in both golf and opera - two passions she pursues to this day. So it gets high marks from me for effectiveness. (Fatherly emotions may also play a small part in my ranking!)

    Oct 03, 2012