Chairs. Yep. Chairs. Facebook is a chair, says the bored voiceover. Or a bridge. Or an airplane. A dancefloor. A basketball court. A great nation. You are not alone. In fact you are never alone if you ever logged in to facebook as their web cookies stalk you everywhere. World domination. The universe. Chairs.

CREDITS Client: Facebook Project: "The Things That Connect Us" AGENCY Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Karl Lieberman, Danielle Flagg, Eric Baldwin Copywriter: Erin Swanson Art Director: Brad Trost Executive Producer: Matt Hunnicutt Account Team: John Rowe, Leah Bone, Maggie Entwistle Executive Creative Directors: Mark Fitzloff, Susan Hoffman Head of Production: Ben Grylewicz Interactive Creative Director: Dan Hon Business Manager: Amber Lavender Project Manager: Lauren Walker PRODUCTION Production Company: Anonymous Content Director: Alejandro G. Iñárritu Executive Producer: Eric Stern Line Producer: John Benet Director of Photography: Greig Fraser First Assistant Director: Peter Kohn Production Designer: Jeremy Hindle Costume Designer: Erin Benach Production Supervisor: Laura Miller EDITORIAL Editing Company: Joint Lead Editor: Peter Wiedensmith Co-Editor: Kelly Brickner Assistant Editor: Alyssa Coates Second Assistant Editors: J.B. Jacobs, Eric Hill Audio Engineer, Mixer: Charlie Keating Post Producer: Shelli Jury Associate Post Producer: Lauren Pullano Post Executive Producer: Patty Brebner Research: Catherine Liu, Zoe Hoeltzel, Matt Hayes, Montea Robinson Finish Mastering: David Jahns VISUAL EFFECTS Visual Effects Company: The Mill Visual Effects Shoot Supervisors: Phil Crowe, Hitesh Patel Lead Flame Artists: Phil Crowe, Glyn Tebbutt Flare Artists: Robert Murdoch, Steve Cokonis Nuke Artists: Becky Porter, Jake Maymudes Computer Graphics Lead: Matt Longwell Digital Matte Painter: Andy Wheater Lead Telecine Artist: Adam Scott Visual Effects Producer: Christina Thompson Visual Effects Executive Producer: Sue Troyan Telecine Producer: LaRue Anderson Visual Effects Coordinator Radiance: Salem MUSIC Music: Explosions in the Sky Music Executive Producer: Sara Matarazzo Music Company: Search Party Music

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • kidsleepy's picture

    Facebook is chairs and other inanimate objects.

    Oct 04, 2012
  • Dabitch's picture

    Nope! Never gonna end! This was a funny one.

    Oct 05, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Could this be one of the worst ads W+K has done in a while?

    Oct 05, 2012
  • Dabitch's picture

    All signs point to yes. But the meme-spinnage from it is fun!

    Oct 07, 2012