Lambi Stories On A Roll

Who hasn't been caught short and wished they had some reading material?
Knowing this, Agency 358 created Stories On A Roll.
They asked their fans on Facebook to submit their stories and poems, which were then printed on towels and t.p. as well.

Whoa. They used social media to engage with their customers, reward their behavior for this engagement, and then sold some product because people had to buy some paper towels and toilet paper to see if their stories were "published" at first.
I like it.

For those who can read Finnish (I can't, sadly) they have also collected even more stories here.

They even made some TV spots with people reading their work. Again it's in Finnish, so...make of it what you will.

Lambi Iskä 10s from 358 on Vimeo.

Client: Metsä-Tissue / Lambi
Agency: 358 Helsinki
Creative Director /AD: Antero Jokinen
Copywriter: Johanna Mannila
Producer: Elina Freden
Graphic Designer: HP Savolainen & Pol Solsona

Comments (2)

  • Dabitch's picture

    It's a win-win. If the poetry is crap you can just... wipe... with it. I'm so sorry, I just thought this posted needed a crap pun. I can't help myself.

    Oct 06, 2012
  • kidsleepy's picture

    Hardy har har. At least this is a paper product company that knows two things: 1. all of us like reading material. and 2. paper companies should never take themselves seriously.

    Oct 06, 2012

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about the author

kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.