Who hasn't been caught short and wished they had some reading material?
Knowing this, Agency 358 created Stories On A Roll.
They asked their fans on Facebook to submit their stories and poems, which were then printed on towels and t.p. as well.
Whoa. They used social media to engage with their customers, reward their behavior for this engagement, and then sold some product because people had to buy some paper towels and toilet paper to see if their stories were "published" at first.
I like it.
For those who can read Finnish (I can't, sadly) they have also collected even more stories here.
They even made some TV spots with people reading their work. Again it's in Finnish, so...make of it what you will.
Client: Metsä-Tissue / Lambi
Agency: 358 Helsinki
Creative Director /AD: Antero Jokinen
Copywriter: Johanna Mannila
Producer: Elina Freden
Graphic Designer: HP Savolainen & Pol Solsona