Solve media : the type-in captcha that makes people remember your sales-phrase

 
 

Solve media : the type-in captcha that makes people remember your sales-phrase

Solve media are captcha's that fight 'banner blindness', as the phrase you make people type could be your selling point. And you all remember what people told you when you were a kid; if you want to remember something write it down. So here you can have captchas making people type anything from "choose Jif" to "yadda yadda yadda" and "all the adnews not fit to print". Why not.

As a publishers there's advantages as well, for one thing the graphs on your end are clear and quickly updated, allowing you to see which site of yours is performing better (if you have several).

We asked Ari Jacoby, the CEO of Solve Media, a few questions, I joked asking "when the worldwide domination begins." By worlwide domination I meant that right now advertisers are targeting US traffic more than any other demographic, when do you think you'll see a major change in this? Do you plan to encourage targeting other traffic by having ad sales done in other parts of the world, perhaps?

Ari Jacoby explains: "We now have a small team in the UK and we are covering that market. We sell other European countries from that office as well. " He continues : " Type-in ads, both display and video, are the most popular."

I asked if Ari had a favorite example of a very witty ad solution that ran on Solve media?
"There have been many but I like some of the Toyota and GM ads." You can see more examples on the client showcase page. To add to this media portfolio, Solve Media also has Brand tags. Ari explains succinctly: "Traditional market research is very expensive and slow and biased, while this is fast and free and unbiased. Advertisers use it to gauge brand sentiment and to make quick creative modifications."

So there you have it. As a publisher, you might want to start using this captcha, as it is quite effective at learning what is spam and what isn't as well. Unlike the adscaptcha I thought was a great idea last year. That company is still fighting BETA bugs, whilst Solve media feels all grown up.

Adland: 

Comments

Nice

Nice

Here's another take on

Here's another take on advertising CAPTCHAs that I've seen: http://www.confidenttechnologies.com/products/confident-captcha

I don't think they yet have third-party advertisers but they do allow publishers to upload their own marketing messages and brand images into the CAPTCHA.

Image captchas with no

Image captchas with no advertising network are a dime a dozen. One can easily script captchas or simply install modules that allow for personalizing images, in most CMS systems. The fact that Solve media is an advertising network (allowing a publisher to perhaps earn some money on spammers who like to use other peoples websites as a place to post free ad-links) that cleverly uses the memory recall of having to type in a phrase as a vehicle for brands to get their message out, is why they were interesting to write about. Brands may find this to be a useful new media, and the brand tags in particular are an interesting new take on focus grouping.

Another Captcha that not only

Another Captcha that not only saves time but helps the websites owner earn some money: minteye.com.
They have a great technology called "slide to fit".

"slide to fit" was a tech

"slide to fit" was a tech available at AdsCaptcha that I used up until now and never made enough money to cash out even once on, another similarity is that both minteye and adscaptcha are from Israel. So how many years does it take before one can cash a single check?

The problem with these captchas is always that they don't actually generate much revenue, when we are talking 0.001 of cents.

But I understand that "slide to fit" is a lot easier on smartphones and ipads etc.

All I can say is that when I

All I can say is that when I get a Solve Media captcha that asks me to click on an ad, I reload until I get a captcha that just asks for verbiage. And I think less of any company that advertises this way.

The video ones are annoying

The video ones are annoying to me. But then I log in and don't get the Captcha at all ! Much better.

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