Carb Happy: Run Happy

Seattle agency Wexley School For Girls got their giant heaping bowl of carbo-loading on for client Brooks Running.

Knowing that pre-marathon carbo-load is hugely important, Wexley created huge pop-up carb stations at various marathon sites including Chicago's Bank of America Health and Fitness Expo and Marathon, The Scotia Bank Toronto Waterfront Marathon, and a few other upcoming marathons in North America that may or may not be sponsored by banks.

Besides carbo-loading, visitors can sign up to win prizes, including (you guessed it) pasta, in fun Runneroni shapes. But there are also running shoes, the chance to get your photo taken next to a giant meatball, and according to the press release "CD's of running songs performed by an accordion." That last one sounds less like a prize and more like an incite to riot. As for the shoes being displayed on top of bowls of pasta? Don't let's talk about it. Please.

Agency: Wexley School for Girls
Executive Creative Director: Ian Cohen
Account Supervisor: Beth Burns
Account Coordinator: Josh Brewer
Copywriter: Matt Kappler
Art Director: Ali Sooudi
Designer: Sean Hamilton
Designer: Stevan Chavez
Director of Production: Gabe Hajiani
Producer: Teddy Black
Production Company: Alexander Exhibits

Comments (1)

  • Dabitch's picture

    No. Lets not talk about the shoes in bowls of pasta.

    Oct 18, 2012

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.