Jeff Goodby and Rich Silverstein of Goodby, Silverstein & Partners created this little song above, sung by our children sad about the future, encouraging people to re-elect President Obama. No stranger to political ads, Rich Silverstein distilled eight years of politics into word-posters back in 2007 to encourage people to vote democrat. This time he got Jeff Goodby to help out and write the song, despite being a registered Republican, and the song goes a little like this;

"Imagine an America / Where strip mines are fun and free / Where gays can be fixed / And sick people just die / And oil fills the sea
We don’t have to pay for freeways! / Our schools are good enough / Give us endless wars / On foreign shores / And lots of Chinese stuff"

Where oil fills the sea? Like that BP disaster oil spill? Ha! Jeff might have thrown in a curveball or two just to mess with yas.

The chorus repeats, "We’re the children are the future, American through and through. But something happened to our country, and we’re kind of blaming you." OK. If I don't vote Obama, my kid is gonna be peeved. Gotcha.

Update Seems this ad went viral: Fox News, Huffington Post, Policymic... etc etc.

Future Children Project
Jeff Goodby - Copywriter
Rich Silverstein - Art Director
Tim Green - Art Director
Todd Porter - Producer, Music Supervisor
David Michel Ruddy - Composer + Music Producer
Sue Bohlin - Vocal Casting, Coaching
Genevieve McCarty - Line Producer
Norman Bonney - DP
Thomas Ruge - 1st AD
Whitney Ferris - 2nd AD
Sam Houser - Assistant Producer
Bob Henningsen - Production Manager
Alvin Shen - Production Coordinator
Erik Johnson - Editor
Quinn Moticka - Assistant Editor
Ty Bardi - VFX Supervisor
Dave Baker - Audio Editing and Mixing
Nathan T Winter - Recording Engineer
Alison Plansky - Post Producer
Nicholas DeMatteo - Additional instrumentation
Yair Evnine - Additional Instrumentation
Bess Cocke - Director Business Affairs
Jaime Szefc - Business Affairs Associate Manager

Kids: Andrés, Aramé, Ariel, Ava, Bailey, Benjamin, Brandon, Bryn, Carmen, Claire, Damien, Daniel, Delphina, Desi, Dylan, Emi, Emma, Eric, Evelyn, Isaak, Lana, Michael, Nathan, Nora, Rachel, Ratu, Ryan, Vincenzo, Zachary.

Thanks: James Horner, Robert Geary, Katie Porter, Dahlia Burde


Comments (36)

  • kidsleepy's picture

    I wonder how Goodby's parent company Omnicom feels about that crack about China, considering both BBDO and TBWA have Chinese offices.

    Oct 27, 2012
  • kidsleepy's picture

    Perhaps they're also not aware that A. We're still at war. B. We're borrowing from China so much we're indebted for trillions. C.These parks that are supposedly closed? They don't exist in Goodby's home state of California. Since California "found" 2.3 billion in assets this year to keep them all running. Oops! This is the problem with politics in America and political adverts. The adverts always accuse candidates of "playing politics," and yet they do so by playing politics. Instead of facts we create bullshit with only a polemic argument attached to back it up.

    Oct 27, 2012
  • Michael Davison's picture
    Michael Davison (not verified)

    You bad Daddy - you vote for Obama or I'm gonna wish you into the cornfield.

    Oct 27, 2012
  • ThirteenthLetter's picture
    ThirteenthLetter (not verified)


    Oct 27, 2012
  • Gail Finke's picture
    Gail Finke (not verified)

    I found this site when I was checking to see if this video was a parody that had fooled all the super conservative sites -- beacusse I thought it was far too stupid to be real. But hey, it's real! I imagine the copywriter and directer will have a smaller pool of clients in the near future, because the number of people who think this is any good can't be big. BOY is that bad.

    Oct 28, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Why did you put "Obama 2012" in your headline? He and his campaign had no part in this. Totally misleading and obviously trying to stir things up with cheap innuendo.

    Oct 28, 2012
  • Hokma's picture
    Hokma (not verified)

    The irony is that every red cent Goodby and Silverstein has made is a result of advertising they produced for the very people and companies run by the very people that Obama has demonized for four years - and most of those campaigns have not worked. This campaign also ignores the tens of millions who have remained unemployed or underemployed for four long years because Obama finds it easier to blame others than to accept responsibility for his own failures and instead work with others to seek solutions that will work. Finally Goodby and Silverstein conveniently disregard the responsibility and incompetence of Obama which directly resulted in the deaths of four Americans in Benghazi this past 9/11 and whom instead found a youtube video to blame. The advertising industry is no different than the film industry - they produce little of value and survive on self-congratulations.

    Oct 28, 2012
  • kidsleepy's picture

    If you actually READ the article it never said it was paid for by the Obama administration. It is indeed though a Pro-Obama ad. How do we know? Well, if you go to Future Children Project's website it clearly reads: "Re-Electing President Obama Is A Momentous Decision That Will Require Every Single Voter. What Would The Children Of The Future Say If We Let Them Down This November?"

    It's hardly cheap innuendo if the CREATORS have stated the purpose of the ad, is it?

    Oct 28, 2012
  • Dabitch's picture

    Hey Anon at 27. October 2012 - 21:35., allow me to explain.

    The "paid for by Obama" campaigns posted on Adland are listed in the headline with the official campaign name Obama for America, and have a note in the credits of the post stating that it's an official ad.

    This one, does not. Nowhere in the text do I imply that Obama has approved of this message. However the ad is for getting people to vote Obama, and to leave that out would be weird.

    Trivia: online, politicians did not have to stand by their ads originally, allowing for some serious mudslinging via the likes of youtube.

    Oct 28, 2012
  • Lore Andersen's picture
    Lore Andersen (not verified)

    I'm impressed that they found so many ugly children to do this.

    Oct 28, 2012
  • Mike S's picture
    Mike S (not verified)

    Hey Kids, - how many of you have/want an iPhone?

    Oct 28, 2012
  • AMR 1960's picture
    AMR 1960 (not verified)

    Liberals with their "Children of the Corn" mindset

    You self-indulged asshole Liberals, are the ones that favor killing babies to begin with; robbing them of their future.

    I'm so looking forward to voting for Romney this November!

    Thanks for providing a site I can send fence sitters I know, so they can see what Insane Collectivist assholes most of you Obama lovers truly are...

    Oct 28, 2012
  • kidsleepy's picture


    Oct 29, 2012
  • RighteousB's picture
    RighteousB (not verified)

    As creepy as I find this ad, I have to agree with these kids. Since they are the children of parents who clearly support and vote for Obama, I blame their parents too!

    Oct 29, 2012
  • Nobama No Mo's picture
    Nobama No Mo (not verified)

    Pure filth and propaganda a la Marxism. Indoctrinate the children and use the necessary idiots such as Ghouldby, Silverslime and Partners. Nobama supporters have nothing to run on as his administration has ruined this country. They only prey on fear-based bias, with no substance. Stand up and defend what he has accomplished. Oh wait, had that actually happened, we'd have heard it already. Sick, sheep!

    Oct 29, 2012
  • DMZ's picture
    DMZ (not verified)

    Thanks to our leader the reader, we get the ad guys version of the audacity of blaming.
    It's apparent that blame has become our national pastime.
    I wish they would have squeezed it into a :30. They need an editor.

    Oct 29, 2012
  • Just Some Guy's picture
    Just Some Guy (not verified)

    What's next???

    Are we going to whip out the old National Lampoon Cover of the frightened dog looking at the gun pointed at his head with the new line, "If you don't vote for Obama we'll shoot this dog!" For National Lampoon it was a joke. For the typical Obama Voter - they truly believe in this level of persuasion. Throw out all the ads, the pep rallies, the endorsements, the Hollywood idiots who can't even manage their own lives, and the hype, and just look at the score card. An outsider who's heard none of BS speeches would say the guy in charge needs to be fired. He's had four years and he's accomplished nothing. If he was a college or professional sports coach he would have already been released from his contract. Why is this even a race?

    Oct 29, 2012
  • Nobama No Mo's picture
    Nobama No Mo (not verified)

    @Just Some Guy -- Absolutely Correct! There is no option other than Romney. Unfortunately, the most devisive president ever has always made it about 'race.' Dare you question the great half-black, half-white savior of the United States? Libs had no trouble holding W's feet to the fire of accountability. Why is this empty-suit-of-a-joke any different?

    Oct 29, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    ya thats the whole point, they put this up on conservative sites and say "This Is What Obama is doing" when really they created it themselves.

    Oct 30, 2012
  • Ears McCay's picture
    Ears McCay (not verified)

    So, in the future, healthy children with glasses and braces complain about ... well it can't be their food, clothes, and healthcare.

    Oct 30, 2012
  • kidsleepy's picture

    Hey that's not fair. They have plenty to complain about. Like for example, being born in the First World. Show a little empathy!

    Oct 30, 2012
  • Proud father 's picture
    Proud father (not verified)

    Wow exploitation of children at its best... Keep down this path that we are on and their kids will be making those cheep Chinese toys in sweat shops on our soil... Or should I say the soil of China in the future

    Oct 31, 2012
  • AspergianCoulterFan's picture
    AspergianCoulterFan (not verified)

    Thank you for saying what I kept stammering to try and utter with firm conviction. I absolutely concur with your view. At least I can post this reply, even though I have the speaking skills of Kryten (The mechanoid on Red Dwarf) trying to lie:

    Nov 01, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    A truly uninspired song. The U.S. version of Hitler Youth. But do they really understand what they are singing?

    Nov 01, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Absolutely! I didn't know what Godwinned was until after I wrote my comment. Glad to know!

    Nov 01, 2012
  • David1246's picture
    David1246 (not verified)

    those are some cute kids and probably smarter than most of the american voters

    Dec 28, 2012
  • chads's picture
    chads (not verified)

    Yes, this is borderline exploitation? The kids do not even know what they are singing?

    Jan 07, 2013
  • Sprecheragentur's picture
    Sprecheragentur (not verified)

    Very cute song, we like it here, cheers

    Feb 04, 2013
  • Clash Of Clans's picture
    Clash Of Clans (not verified)

    It would have been great if the kids knew what they were singing btw its still cute ;)

    Feb 14, 2013
  • steel roof trusses perth's picture
    steel roof trus... (not verified)

    I would question the assumption that tolls are inherently unfair to lower income folks. Using general tax revenue to fund highway building and maintenance is just as.

    Feb 22, 2013
  • kidsleepy's picture

    I would question your usage of spam when you can easily buy a banner ad that is way more prominent on our site, especially since they are at reasonable rates.

    Feb 22, 2013
  • Maddaysingh's picture
    Maddaysingh (not verified)

    Excellent is the only word i can give u for this wonderful blog, keep it up. I will come back again to read some more interesting things on this topic.

    Mar 08, 2013
  • shagor's picture
    shagor (not verified)

    The irony is that every red cent Goodby and Silver stein has made is a result of advertising they produced for the very people and companies run by the very people that Obama has demonized for four years - and most of those campaigns have not worked.

    Mar 20, 2013
  • Dabitch's picture

    This post has only gotten spam comments for the past year. I'm shutting comments off here. Go spam your links somewhere else.

    Jul 23, 2013

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.