PETA Fur Trim ad - once again, they recycle their own old ideas

PETA are at it again, with their usual woman-hate. No surprises there, but once again they have recycled their own idea. You know how one visual execution with three different models pains me, as that's not really a campaign. There's one thing I think is worse, and it's doing the same idea, over and over again, expecting a different result. Even Einstein knows that's insane.

Back in 2010, I wrote about the top five most offensive PETA ads, from the sexist against women perspective, and look, number five on that list is "Fur trim is unattractive". Which they had already run, twice. My opinion of this shit hasn't changed. It's as if PETA has one person who wrote a few lines ten years ago, and a bunch of pretend art directors attempting to do different executions of it over the years. Stawp, humans, stawp.

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  • Peta: Save the wild pussy. This ad regarding fur trim ran ten years ago, and then again with Burberry patterned knickers a few years later (PETA really does like to recycle their ideas). With a single image, PETA manages to make fur trim and the natural state of a woman's body hair be considered equally unfashionable. Thanks for hating me so much PETA, the feeling is mutual.

    Comments (6)

    • Tom Megginson's picture
      Tom Megginson (not verified)

      Thanks for the link love, Åsk.

      I agree with everything you said up there. Women get enough messages about how their bodies are disgusting unless modified to fit a current pornographic aesthetic. (Although this one Sasha Grey has already made obsolete by rocking bush in her mainstream appearances, IMHO.)

      Women, you are beautiful. However you externally express who you are inside is part of the package. Don't get fooled by the fact that the internet trolling of 15-year-old virgin boys is leading the public conversation of body image.

      Nov 14, 2012
    • AnonymousCoward's picture
      AnonymousCoward (not verified)

      I don't really have much to add other than yeah, PETA is the worst.

      But I did want to say that i love that the comment form defaults to AnonymousCoward.

      - Andie

      Nov 14, 2012
    • Hurricane Motion graphics's picture
      Hurricane Motio... (not verified)

      I probably should have held back a bit there shouldn't I. Views are my own and not necessarily those of my employers and all that shiz.

      Nov 22, 2012
    • Dabitch's picture

      Why hold back? That was awful crap with a high dose of abused women vibes in the ad. But it's ha ha funny when she wants it, aimirite? It made me gag, personally. PETA clearly have no idea how many triggers they push with their ads, any by triggers I mean triggers. Also, changed the youtube link to one of mine because youtube.

      Nov 22, 2012

    about the author

    Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.