Dear Intarwebs: Welcome to Sweden. In Sweden the insurance company Folksam is selling pet insurance with skydiving cats.


Skydiving cats. To the tune "I believe I can fly".

You can just picture how much the creatives were laughing as they presented this. "Please give us some greenscreen and cgi, please? Det kommer att bli så jävla king."

Eva, one of our 4 million owners, has her cat insured in Folksam.
Eva, this one's for you.

Outro: What makes your heart beat faster? Visit and tell us what the next commercial should be about.

Tagline: Folksam - insurance for everything you care about.

ad agency: Åkestam Holst

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  • Carolina24's picture
    Carolina24 (not verified)


    Nov 17, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.