L.A. CARES AIDS poster "Don't forget your rubbers" 1984, USA

Why yes, that is Poltergeist actress Zelda Rubinstein in the role as a caring mother, reminding her gay son to bring his rubbers. This campaign ran only in Los Angeles at first, then went national. It also had TV ads back in 1984, where Zelda would speak directly to an unseen son while ironing or similar. 

“I want to have a chat with you, son,” she'd say “Remember when you were little and you used to get hurt when you played outside?” she continues. “Well, now some of your friends are very, very sick, and there’s nothing to make them feel better.” 

Tag: L.A. Cares "Like a mother"

GLCSC L.A. Cares
L.A. CARES (Los Angeles Cooperative AIDS Risk-Reduction Education Service), 

Ferry, Les Allen