Are we promoting unsafe sex or wet suits? Wet suits! Or, sex sells part onehundredumpteen.

Photographer Jimmy Fok shot the saucy little scenarios on surfboards for ad agency The Furnace in Sydney. Art Director was Paris Giannakis and copywriter Andrew Allsop.

Client: Radiator
Agency: The Furnace, Sydney
Creative Director: Rob Martin Murphy
Copywriter: Andrew Allsop
Art Director: Paris Giannakis
Photographer: Jimmy Fok


Comments (4)

  • malkie66's picture

    Fok me! They're great photos aren't they? With a cheesy Forties look to them. Um...what was the product again?

    Mar 02, 2007
  • areia's picture

    The best thing about this campaign is the photgraphers name.

    Mar 03, 2007
  • Robblink's picture

    A brilliant way to sell the wet the nude!

    Mar 03, 2007
  • DUCKMANDUCK's picture
    DUCKMANDUCK (not verified)

    Why are they wearing wigs?

    Nov 20, 2012

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.