This is what happes when PETA let a proper ad agency do something for them, Fallon London turn old and young geezers into stud-machines, bouncing their stuff on the streets, at the disco, in the carwash. Some of it borders on creepy rather than amusingly over-the-top. Still, the studs are hip-shaking to techno while throwing come hither looks, proudly displaying their bananas, eggplants, cucumbers and coconuts for World Vegan Month.

Oh, yes.

You see, their point is - apart from the opportunity of filming men thrusting to techno in slow-motion because haven't we all wanted to do that? - that going vegan will increase your sexual stamina. Once again, PETA sells veganism on sex. As in sex sells. This is still a bit one-dimensional, albeit sortof amusing. The theory that vegans have 'better tasting juices' has been around for a while, but no scientific study has proved this (and how would that one be conducted?). As for stamina, in my non-scientific experience, 100% of the most stamina winner is an omnivore with emphasis on omni, no need to take extra vitamins to avoid lethargy when he gets it all from a well balanced diet and plenty of excersize (in bed). Nods to Benny Benassi's "Satisfaction" aside, this falls just a tad flat. Much better than any other PETA effort, mind you. Humor can be very satisfying.

Ad agency: Fallon London

Comments (3)

  • Tom Megginson's picture
    Tom Megginson (not verified)

    TMI, Åsk. ; ) But I agree that the campaign is rather limp.

    Nov 19, 2012
  • kidsleepy's picture

    What can I say? Animal protein for animal behavior.

    Nov 20, 2012

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.