FAADA, the Foundation for adoption, sponsorship and defense of the Animals, turned to Contrapunto in Barcelona to build, once again, on a very appellant topic: The use of fur. More than 20 million baby animals are slaughtered for the manufacture of luxury goods. Contrapunto thought, "Maybe we should put ourselves in their shoes", and created the ad inside.

Agency: Contrapunto Barcelona Client: FAADA
Commercials: 
Country: 

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    DEAD BABIES? Even PETA isn't this blunt.

    Nov 21, 2012

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