In the latest campaign for Keystone Light, Tool Director JJ Adler captures the super Smooth Musings of Keystone spokesman, Keith Stone.

"That fist bump explosion thing? Not smooth."

Like Keystone light man bag it's smooth musings. Keith also saves kitties from trees.

Client: Keystone Light / MillerCoors
Spot Title(s): Man Bag (featured), Capri, Rainbow
Air Date: June 2012

Agency: Saatchi NY
Chief Creative Officer: Conway Williamson
Creative Director: Justin Ebert, Alex Lea, Ian Falcon
Associate Creative Director: Ron Villacarillo
Senior Art Director: Jacqueline Mellow
Senior Copywriter Mike Maher
Art Director: Taylor Lucas Junior
Producer: Ian Kelly

Production Co.: Tool
Director: JJ Adler
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

Editorial: Cut+Run NY
Editor: Alex Dondero


Comments (2)

  • Ben Johnson's picture
    Ben Johnson (not verified)

    nice ad! is this part of a wider series?

    Nov 23, 2012

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