OMG stunning!

To advertise their sharp knives, the brand name which I can not read (is it "long term"?) and ad agency "invisible", guangzhou cut really intricate motifs in thick paper posters and hung them in appropriate places.

A door God, a few lucky fish and a gorgeous looking vase inside.
Who said Chinese advertising was naive? This is fantastic! I want some!

Ad agency: invisible

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • adlib's picture

    This is really stunning work. I want some too.

    Mar 14, 2008
  • Shika's picture

    These are really beautiful. Impressive work.

    Mar 16, 2008
  • dynatop's picture

    looks good, but, fake client and fake execution.
    forthemore, this kind of papercutting is very common in the market. some factory produce thousands for retail during the Chinese New Year.

    Mar 17, 2008
  • Dabitch's picture

    Damn, fake client? Obviously I don't know much about Chinese brands, so I don't know. That would suck.

    FYI everyone, submitting spec work here is OK, just TELL US that it's SPEC. Please.

    Mar 17, 2008
  • Neaner's picture

    Oh fuck, I was all ready to love this but I can not stand scam ads.

    Mar 17, 2008
  • tangomania's picture

    I think it's really bad as I come from China.
    It's even not an idea at all, the traditional paper-cutting stuff is quite common in my country, in the past those craftsmen usually do paper-cutting with scissors, but nowadays, I suppose it's normally not hand-made.
    So what amazed people is just the paper-cutting itself, not the idea, it's so naive to just put a logo on it.

    Mar 19, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This sucks.

    Nov 24, 2012