Breville: How do you Brew? :30 (U.S.A.)


Breville: How do you Brew? :30 (U.S.A.)

Digital Forward agency Struck and Blitzmedia make this spot for Breville's Youbrew coffeemaker. Apparently it's the very first coffee maker than can brew fresh ground beans into a single serving cup carafe or mug, based in your own personal flavor and strength profile.

On a side note, Kidsleepy worked eons ago in a coffeehouse (not Starbucks) and I can only assume they have a spectrum of different beans, or they are 'cheating' based on how long they brew and the desired grind. Because the spectrum is determined by how long the beans are roasted. So unless they include all bean types, this is dubious.

Anyway, the flavors are bold, intense, mild, light, smooth and strong. And they are all typified in the spot by central casting stereotypes.

Grey Haired Female Executive = intense? A chinese ping pong Player? Really, guys? Really?

For something that brews coffee in all spectrums, the spot is...wait for it..wait for it...weak.

Yeah Dabitch, I made that punny for you.

Agency: Struck
Executive Creative Director: Steve Driggs
Director: Ed McCulloch
DP, Editor: Paul Meyers
Production Company: Flint Productions
Art Director: Dave Bunnell
Writer: Garrett Martin
Producer: Ian Skinner

Blitz Media
Chief Marketing Officer: Mitch Blum
Group Account Director: Kerryann Driscoll
Account Coordinator: Gina Anderson

Breville USA
Brand Director: Rob Sheard
Senior Category Manager: Stefanie Tiong



Thank you man. It was a worthy pun.

That's a gun in his hand I think? I didn't get the meaning of this one.

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