At first you might think that VW has done the right thing and skipped trying for a sequel to last years ad, the Darth Vader kid, as we all know that sequels suck. Even Stuart Elliot warned against a sequel. Personally I'm simply tired of borrowing Star Wars interest in ads. But then, this film starts off with a Lassie-like, rather rotund, dog....
The overweight dog finds he can't chase the cars like he used to, so he does everything his doggy-body can to get back into fit form. It's pretty cute, the song is right and the message positive even though it really isn't branding Volkswagen more than any other car.
Dogs will chase any car, and while we can assume that the dog thought only the new VW is worth chasing- which would explain his girth as the car is new and hasn't been driving through his hood before - its not really played up that much. But then there's the star wars tack-on. And I mean tacked on. It's our comedic relief after the feel-god doggy clip.
Seriously, VW? This is what you bring us?
I guess Darth Vader prefers the ad with the Darth Vader kid.