Remember Mister Imagine's Toy Store we told you about in October? This christmas, Americans will spend $135 billion on gifts, with a large chunk of that going straight to video games. Energy BBDO, Xi Chicago and The Chicago Children's Museum launched the antidote, Mister Imagine's Toy Store. It was a pop-up shop full of nothing but cardboard, encouraging real play and creativity (while promoting the Museum's "Unboxed" exhibit). Here's the case study showing it to be quite the success, because what kid doesn't want to go all sharpie, googly eye, glue-stick glitter and scissor crazy on a box to create, say, a tyrannosaurus rex? Yep. They loved it.

Energy BBDO, Xi Chicago

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Solid Snake approves

    Dec 12, 2012

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.