For the client Newspaperswork, the marketing platform for all Belgian newspaper publishers, Duval Guillaume Belgium created a little stunt that, which like their red light district stunt, and the dramatic surprise in a quiet town square, this might play better for us viral viewers.
Three top advertisers got a free chauffeur-driven ride to read their newspaper while going to work. They were so deeply involved in their newspapers that they missed out on a running man on fire, people playing golf in the street, a bear driving a cab and other things ... eventually discovering that their chauffeur didn't even have pants on. This plays more like a candid camera joke than an ad, but the point is made, people are a captive audience when reading the newspaper. Still. So maybe advertise in them?

Ad agency: Duval Guillaume Belgium


Comments (2)

  • aburtch's picture
    aburtch (not verified)

    Cool stunt, but definitely one of those more effective in the video afterwards rather than the experience itself.

    Unlike the "dramatic surprise in a quiet town square" which is probably the best experiential advertising I've ever seen.

    Dec 21, 2012
  • Hygge's picture

    I disagree. That added dramatic stunt reached maybe a hundred people who were there and the rest only because of the viral effect.
    This one reached 100% of the target audience.

    Jan 02, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.