He's back. Yes the man who invented the beach strut in an earlier commercial now appears in a shorter ad. He may be breaking the "no shirt" rule, but he does have shoes, so here he is on the patio, hanging. Flag flying high. Whatever's comfortable.

Music: Odetta "Hit or Miss" Client: Southern Comfort, Brown-Forman Agency: Wieden + Kennedy, New York Executive Creative Directors: Scott Vitrone + Ian Reichenthal Creative Directors: Scott Vitrone + Ian Reichenthal Copywriter: Nick Kaplan Art Director: Jeff Dryer Head of Content Production: Lora Schulson Producer: Alison Hill Head of Brand Strategy: Stuart Smith Digital Strategist: Marshall Ball Brand Strategist: Ben Alter Account Team: Karla Stewart Director of Business Affairs: Sara Jagielski Production Company: Biscuit FIlmworks Director: Tim Godsall Executive Producer: Holly Vega Managing Director: Shawn Lacy Line Producer: Rick Jarjoura Director of Photography: Edu Grau Editorial Company: Mackenzie Cutler Editor: Gavin Cutler Post Producer: Sasha Hirschfeld Editorial Assistant: Ryan Steele VFX Company: Suspect VFX Executive Creative Diretor: Tim Crean VFX Supervisors: John Geehreng VFX Flame Artists: John Geehreng VFX CG Artists: Cedrick Gousse Producer: Tsiliana Jolson Telecine Company: CO3 Colorist: Tim Masick Mix Company: Heard City Mixer: Phil Loeb Sound Designer: Phil Loeb / Sam Shaffer Executive Producer: Gloria Pitagorsky Music Supervision Company: Good Ear Music Supervision Music Supervisor: Andrew Charles Kahn